FullStory
Retroactive analytics: define a metric today and get its history from recorded sessions.
What it is
FullStory captures a complete, indexed record of every session, which means you can define a new funnel or event after the fact and immediately see historical data — no waiting for instrumentation to accumulate. Combined with frustration signals and deep search, it is the strongest tool in the category for investigating a problem you did not anticipate.
Best for
Where it is strong
- Retroactive analysis is a genuine capability difference, not a marketing angle.
- Excellent search: find the eleven sessions where a specific error occurred in checkout.
- Strong privacy controls with element-level exclusion rules.
Where it falls short
- Expensive, with opaque quote-based pricing.
- Capturing everything raises data-governance questions that need answering up front.
- Meaningful learning curve to use the search language well.
Pricing
Quote on request
Quote onlyFree tier: Free plan with limited monthly sessions.
What drives the bill: Quote-based annual contracts priced by session volume. Among the more expensive tools in the category.
Check current pricing on FullStory’s siteFigures are indicative and were last reviewed August 2026. Vendors change pricing often; confirm before you commit.
Works with
What people who use FullStory say
No reviews of FullStory yet. If you have used it in anger, yours would be the first.
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