Heap
Autocapture analytics: every interaction is tracked, so you never miss an event again.
What it is
Heap records every click, form submission and page view automatically, letting you define events retroactively against historical data rather than instrumenting in advance. That removes the most common analytics failure mode, where the question you need answered was never instrumented. Contentsquare acquired it in 2023.
Best for
Where it is strong
- Retroactive event definition eliminates 'we didn't track that' entirely.
- Very fast time to first insight — no instrumentation project required.
- Warehouse sync for teams that want the raw data.
Where it falls short
- Autocaptured data needs governance or the event list becomes unusable noise.
- Session-based pricing on high-traffic products.
- Acquisition means overlap with Contentsquare's own products.
Pricing
Free tier available
Free tierFree tier: Free plan with a monthly session limit.
What drives the bill: Paid tiers are quote-based by session volume.
Check current pricing on Contentsquare’s siteFigures are indicative and were last reviewed August 2026. Vendors change pricing often; confirm before you commit.
Works with
What people who use Heap say
No reviews of Heap yet. If you have used it in anger, yours would be the first.
Alternatives to Heap
If Heap is not the right fit, these solve the same problem differently.
Amplitude
Session Replay
Behavioural product analytics with strong cohort and retention analysis.
Mixpanel
Session Replay
Event analytics with fast, self-serve reporting non-analysts can actually use.
PostHog
Session Replay
Open-source product analytics, replay, flags and experiments in one self-hostable platform.
FullStory
Session Replay
Retroactive analytics: define a metric today and get its history from recorded sessions.