Amplitude
Behavioural product analytics with strong cohort and retention analysis.
What it is
Amplitude is a dedicated product analytics platform built around events, cohorts, funnels and retention curves, with experimentation and session replay added in recent years. Its analysis depth for questions about user behaviour over time exceeds anything in the replay-first tools.
Best for
Where it is strong
- The deepest retention and cohort analysis in mainstream product analytics.
- Good free tier for early-stage products.
- Strong data-governance tooling for event taxonomy.
Where it falls short
- Requires deliberate event instrumentation — nothing works without it.
- Enterprise pricing rises steeply with tracked users.
- Replay and experimentation are newer and less mature than the analytics core.
Pricing
Free tier available
Free tierFree tier: Free plan with a monthly event allowance suitable for early-stage products.
What drives the bill: Paid plans are quote-based on monthly tracked users and events; enterprise contracts are substantial.
Check current pricing on Amplitude’s siteFigures are indicative and were last reviewed August 2026. Vendors change pricing often; confirm before you commit.
Works with
What people who use Amplitude say
No reviews of Amplitude yet. If you have used it in anger, yours would be the first.
Alternatives to Amplitude
If Amplitude is not the right fit, these solve the same problem differently.
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PostHog
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Statsig
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Feature flags, experimentation and product analytics in one warehouse-friendly platform.