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Contentsquare

Enterprise experience analytics that quantify the revenue impact of a UX problem.

Session ReplayFree tierAI features
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What it is

Contentsquare captures every interaction across web and app and layers on zone-based analysis, journey mapping and revenue attribution, so a finding can be expressed as 'this element costs €140,000 a year' rather than 'users seem confused'. That framing is why it sells to large retail and financial organisations.

Best for

Large e-commerce, travel and financial organisations with dedicated optimisation teams — and now, via the free tier, the small teams Hotjar used to serve.

Where it is strong

  • Revenue attribution turns UX findings into business cases executives act on.
  • Zone-based analysis is more actionable than raw heatmaps on complex pages.
  • Handles very high traffic volumes without sampling.
  • Inheriting Hotjar's self-serve funnel means there is now a genuine free entry point into an otherwise enterprise product.

Where it falls short

  • The full platform is expensive, and paid tiers are quote-based rather than published.
  • Substantial implementation and training effort before value appears.
  • Splitting the old Hotjar bundle into three separately billed lines means you may need more than one to replace what Hotjar did.

Pricing

Free tier available

Free tier

Free tier: There is now a free Contentsquare plan — it replaced Hotjar's as the self-serve entry point and is considerably more generous than Hotjar's old 35-sessions-a-day limit.

What drives the bill: Since absorbing Hotjar, Contentsquare sells three separately billed product lines — Experience Analytics, Voice of Customer and Product Analytics — with a free entry tier and quote-based paid plans. Enterprise annual contracts are priced by traffic and are typically six figures at scale.

Check current pricing on Contentsquare’s site

Figures are indicative and were last reviewed August 2026. Vendors change pricing often; confirm before you commit.

Works with

Adobe AnalyticsGoogle AnalyticsSalesforceOptimizelyAB TastySnowflake

What people who use Contentsquare say

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