Mouseflow
Behaviour analytics with friction scoring and form-drop-off analysis.
What it is
Mouseflow records sessions and builds six heatmap types, but its distinguishing features are automatic friction scoring — ranking sessions by how much trouble the user had — and detailed form analytics showing which field caused abandonment. That focus makes it particularly useful for lead-generation and checkout work.
Best for
Where it is strong
- Friction scoring surfaces the sessions worth watching instead of leaving you to browse.
- Form analytics pinpoint the exact field causing abandonment.
- EU company with straightforward GDPR positioning.
Where it falls short
- Web only.
- Fewer product-analytics capabilities than Heap or Amplitude.
- Recording limits on lower tiers bite on moderate traffic.
Pricing
From $25 per month (Essential; Advanced $109, Premium $319)
Free tierFree tier: Free plan for limited traffic.
What drives the bill: Priced in USD by monthly recordings, with up to about 35% off on annual billing. EU-based with GDPR-oriented data handling.
Check current pricing on Mouseflow’s siteFigures are indicative and were last reviewed August 2026. Vendors change pricing often; confirm before you commit.
Works with
What people who use Mouseflow say
No reviews of Mouseflow yet. If you have used it in anger, yours would be the first.
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