UserTesting vs Great Question

Quote on request

From $49 per user/month (indicative)

Annual contracts, historically in the tens of thousands. Priced by seats and study volume, not per session.

Recruitment from external panels is billed on top of the subscription.

No free tier; demo and trial on request.

Free plan with limited studies.

Category standard

UserTesting (Thoma Bravo) · since 2007

Emerging

Great Question · since 2020

• The deepest participant panel, including hard-to-reach professional segments.
• Sessions come back within hours, not days.
• Analysis tooling — transcripts, sentiment, clip creation — makes findings shareable.

• One workflow instead of separate recruiting, scheduling, testing and repository tools.
• Recruits from your own CRM, which reaches real customers rather than panel participants.
• Handles incentive logistics.

• Expensive with a high minimum commitment; unaffordable for small teams.
• Panel participants are experienced testers, which can skew behaviour towards articulate narration.
• Annual contracts do not suit occasional research needs.

• Breadth means individual modules are less deep than specialists.
• Smaller vendor than the enterprise incumbents.
• Own-customer recruiting needs clean CRM data to work.

Enterprises running continuous research with dedicated researchers.

Research-ops teams consolidating a fragmented toolchain.