User Interviews vs Great Question
Feature checklists rarely decide anything. What decides it is the pricing metric, who has to write the tests, and which limitation you can live with.
Entry price
From $49 per session (pay-as-you-go; $41 and $36 on annual commitments)
PaidFrom $129 per seat/month (self-serve; $1,290/year annually)
Free tierWhat drives the bill
The metric that actually scales your invoice.
Per-participant recruiting fee plus the incentive you choose. Specialist B2B professionals cost considerably more.
Self-serve is $129 per seat/month, or $1,290 a year paid annually; enterprise is quoted. Recruitment from external panels is billed on top of the subscription.
Free tier
Free to manage your own participants; recruitment is pay-per-participant.
Free trial rather than a lasting free plan.
Open source
Self-hostable
No-code authoring
Languages
Platforms
Fits teams
Adoption
Widely used
User Interviews · since 2015
Emerging
Great Question · since 2020
Strengths
- Solves recruiting, which is the actual bottleneck in most research programmes.
- Handles incentive payment and scheduling logistics, saving substantial coordinator time.
- Works with whatever session tooling you already use.
- One workflow instead of separate recruiting, scheduling, testing and repository tools.
- Recruits from your own CRM, which reaches real customers rather than panel participants.
- Handles incentive logistics.
Limitations
- No testing or analysis features — it is recruitment only.
- Panel is strongest in North America.
- Costs mount quickly for specialist B2B roles.
- Breadth means individual modules are less deep than specialists.
- Smaller vendor than the enterprise incumbents.
- Own-customer recruiting needs clean CRM data to work.
Best for
Teams whose research is blocked on finding and paying the right participants.
Research-ops teams consolidating a fragmented toolchain.
All of these integrate with: Zoom, Slack, Calendly.
Pricing last reviewed August 2026 and is indicative only — confirm on each vendor’s own page.