Smartlook vs Mouseflow
Feature checklists rarely decide anything. What decides it is the pricing metric, who has to write the tests, and which limitation you can live with.
Entry price
Free tier available
Free tierFrom $25 per month (Essential; Advanced $109, Premium $319)
Free tierWhat drives the bill
The metric that actually scales your invoice.
End of Sale is in effect, so there is no current list price for new buyers: Cisco stopped new subscriptions on 31 May 2026, existing customers could renew only until 31 August 2026, paid subscriptions end 31 August 2027 and the platform is decommissioned with data deleted on 30 September 2027. Export anything you need before then.
Priced in USD by monthly recordings, with up to about 35% off on annual billing. EU-based with GDPR-oriented data handling.
Free tier
Free plan with a monthly session limit.
Free plan for limited traffic.
Open source
Self-hostable
No-code authoring
Languages
Platforms
Fits teams
Adoption
Established
Cisco · since 2016
Established
Mouseflow · since 2009
Strengths
- Genuinely good native mobile replay, including Flutter and React Native.
- Always-on event tracking without pre-instrumentation.
- Reasonable pricing for mid-sized traffic.
- Friction scoring surfaces the sessions worth watching instead of leaving you to browse.
- Form analytics pinpoint the exact field causing abandonment.
- EU company with straightforward GDPR positioning.
Limitations
- End of life announced by Cisco: sales closed 31 May 2026, dashboards and historical data go on 31 August 2027.
- Web analytics features are behind Contentsquare and FullStory.
- Interface is less refined than the market leaders.
- Web only.
- Fewer product-analytics capabilities than Heap or Amplitude.
- Recording limits on lower tiers bite on moderate traffic.
Best for
Nobody starting today. Existing users should be planning a migration.
Teams optimising forms, checkouts and lead-generation funnels.
All of these integrate with: Google Analytics, Segment, Slack.
Pricing last reviewed August 2026 and is indicative only — confirm on each vendor’s own page.