Smartlook vs Amplitude

Free tier available

Free tier available

End of Sale is in effect, so there is no current list price for new buyers: Cisco stopped new subscriptions on 31 May 2026, existing customers could renew only until 31 August 2026, paid subscriptions end 31 August 2027 and the platform is decommissioned with data deleted on 30 September 2027. Export anything you need before then.

Paid plans are quote-based on monthly tracked users and events; enterprise contracts are substantial.

Free plan with a monthly session limit.

Free plan with a monthly event allowance suitable for early-stage products.

Established

Cisco · since 2016

Category standard

Amplitude · since 2012

• Genuinely good native mobile replay, including Flutter and React Native.
• Always-on event tracking without pre-instrumentation.
• Reasonable pricing for mid-sized traffic.

• The deepest retention and cohort analysis in mainstream product analytics.
• Good free tier for early-stage products.
• Strong data-governance tooling for event taxonomy.

• End of life announced by Cisco: sales closed 31 May 2026, dashboards and historical data go on 31 August 2027.
• Web analytics features are behind Contentsquare and FullStory.
• Interface is less refined than the market leaders.

• Requires deliberate event instrumentation — nothing works without it.
• Enterprise pricing rises steeply with tracked users.
• Replay and experimentation are newer and less mature than the analytics core.

Nobody starting today. Existing users should be planning a migration.

Product teams that need rigorous behavioural analysis over time.