Mouseflow vs Smartlook
Feature checklists rarely decide anything. What decides it is the pricing metric, who has to write the tests, and which limitation you can live with.
Entry price
From $25 per month (Essential; Advanced $109, Premium $319)
Free tierFree tier available
Free tierWhat drives the bill
The metric that actually scales your invoice.
Priced in USD by monthly recordings, with up to about 35% off on annual billing. EU-based with GDPR-oriented data handling.
End of Sale is in effect, so there is no current list price for new buyers: Cisco stopped new subscriptions on 31 May 2026, existing customers could renew only until 31 August 2026, paid subscriptions end 31 August 2027 and the platform is decommissioned with data deleted on 30 September 2027. Export anything you need before then.
Free tier
Free plan for limited traffic.
Free plan with a monthly session limit.
Open source
Self-hostable
No-code authoring
Languages
Platforms
Fits teams
Adoption
Established
Mouseflow · since 2009
Established
Cisco · since 2016
Strengths
- Friction scoring surfaces the sessions worth watching instead of leaving you to browse.
- Form analytics pinpoint the exact field causing abandonment.
- EU company with straightforward GDPR positioning.
- Genuinely good native mobile replay, including Flutter and React Native.
- Always-on event tracking without pre-instrumentation.
- Reasonable pricing for mid-sized traffic.
Limitations
- Web only.
- Fewer product-analytics capabilities than Heap or Amplitude.
- Recording limits on lower tiers bite on moderate traffic.
- End of life announced by Cisco: sales closed 31 May 2026, dashboards and historical data go on 31 August 2027.
- Web analytics features are behind Contentsquare and FullStory.
- Interface is less refined than the market leaders.
Best for
Teams optimising forms, checkouts and lead-generation funnels.
Nobody starting today. Existing users should be planning a migration.
All of these integrate with: Google Analytics, Segment, Slack.
Pricing last reviewed August 2026 and is indicative only — confirm on each vendor’s own page.