Mouseflow vs Microsoft Clarity

From €39 per month (indicative, Starter)

Free

Priced by monthly recordings; EU-based with GDPR-oriented data handling.

Free with no traffic cap. Microsoft uses aggregated data to improve its products, which is the trade you are making.

Free plan with a small monthly recording allowance.

Everything, unlimited, at any traffic level.

Established

Mouseflow · since 2009

Category standard

Microsoft · since 2020

• Friction scoring surfaces the sessions worth watching instead of leaving you to browse.
• Form analytics pinpoint the exact field causing abandonment.
• EU company with straightforward GDPR positioning.

• No cost and no sampling at any volume — nothing else in the category comes close on price.
• Rage-click and dead-click detection surfaces real usability problems immediately.
• Easy to install and reasonable default masking of sensitive fields.

• Web only.
• Fewer product-analytics capabilities than Heap or Amplitude.
• Recording limits on lower tiers bite on moderate traffic.

• Data goes to Microsoft, which is a real consideration for GDPR-sensitive deployments.
• Filtering and segmentation are shallower than paid tools.
• Support is community-based and the roadmap is not yours to influence.

Teams optimising forms, checkouts and lead-generation funnels.

Almost anyone starting with session replay, and anyone whose paid tool is mainly used for basic replay.