Mouseflow vs Matomo
Feature checklists rarely decide anything. What decides it is the pricing metric, who has to write the tests, and which limitation you can live with.
Entry price
From $25 per month (Essential; Advanced $109, Premium $319)
Free tierFrom $29 per month (Cloud, 50k hits; annual billing gives 2 months free)
Free tierWhat drives the bill
The metric that actually scales your invoice.
Priced in USD by monthly recordings, with up to about 35% off on annual billing. EU-based with GDPR-oriented data handling.
Self-hosting is free but plugins such as heatmaps and A/B testing are paid add-ons. Cloud scales with hits.
Free tier
Free plan for limited traffic.
Self-hosted Community edition is free forever with unlimited users and hits; premium plugins are paid.
Open source
GPL-3.0
Self-hostable
No-code authoring
Languages
Platforms
Fits teams
Adoption
Established
Mouseflow · since 2009
Widely used
InnoCraft · since 2007
Strengths
- Friction scoring surfaces the sessions worth watching instead of leaving you to browse.
- Form analytics pinpoint the exact field causing abandonment.
- EU company with straightforward GDPR positioning.
- Complete data ownership with no third-party processing — the strongest GDPR position available.
- No sampling, unlike free tiers of hosted analytics.
- Can be configured to run without cookies or consent banners.
Limitations
- Web only.
- Fewer product-analytics capabilities than Heap or Amplitude.
- Recording limits on lower tiers bite on moderate traffic.
- Self-hosting requires PHP and MySQL operations, including performance tuning at scale.
- The interface is less refined than modern product analytics tools.
- Advanced features are paid plugins even on the free self-hosted edition.
Best for
Teams optimising forms, checkouts and lead-generation funnels.
Public sector, healthcare and European organisations with strict data-residency requirements.
Pricing last reviewed August 2026 and is indicative only — confirm on each vendor’s own page.