Matomo
Self-hosted web analytics with 100% data ownership and no sampling.
What it is
Matomo is an open-source analytics platform you can run on your own servers, with heatmaps, session recordings, funnels and A/B testing available as plugins. Because the data stays with you, it is frequently used in the public sector, healthcare and any organisation where sending analytics to a US provider is not acceptable.
Best for
Where it is strong
- Complete data ownership with no third-party processing — the strongest GDPR position available.
- No sampling, unlike free tiers of hosted analytics.
- Can be configured to run without cookies or consent banners.
Where it falls short
- Self-hosting requires PHP and MySQL operations, including performance tuning at scale.
- The interface is less refined than modern product analytics tools.
- Advanced features are paid plugins even on the free self-hosted edition.
Pricing
From $29 per month (Cloud, 50k hits; annual billing gives 2 months free)
Free tierFree tier: Self-hosted Community edition is free forever with unlimited users and hits; premium plugins are paid.
What drives the bill: Self-hosting is free but plugins such as heatmaps and A/B testing are paid add-ons. Cloud scales with hits.
Check current pricing on InnoCraft’s siteFigures are indicative and were last reviewed August 2026. Vendors change pricing often; confirm before you commit.
Works with
What people who use Matomo say
No reviews of Matomo yet. If you have used it in anger, yours would be the first.
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