Self-hosted web analytics with 100% data ownership and no sampling.
Matomo is an open-source analytics platform you can run on your own servers, with heatmaps, session recordings, funnels and A/B testing available as plugins. Because the data stays with you, it is frequently used in the public sector, healthcare and any organisation where sending analytics to a US provider is not acceptable.
Best for
From €26 per month (indicative, cloud by hits)
Free tierFree tier: Self-hosted community edition is free; premium plugins are paid.
What drives the bill: Self-hosting is free but plugins such as heatmaps and A/B testing are paid add-ons.
Check current pricing on InnoCraft’s siteFigures are indicative and were last reviewed August 2026. Vendors change pricing often; confirm before you commit.
No reviews of Matomo yet. If you have used it in anger, yours would be the first.
If Matomo is not the right fit, these solve the same problem differently.
Session Replay
Open-source product analytics, replay, flags and experiments in one self-hostable platform.
Session Replay
Free, unlimited session replay and heatmaps. Genuinely free, at any traffic volume.
Session Replay
Open-source, self-hosted session replay — your user data never leaves your infrastructure.