Mouseflow vs Hotjar

From $25 per month (Essential; Advanced $109, Premium $319)

Quote on request

Priced in USD by monthly recordings, with up to about 35% off on annual billing. EU-based with GDPR-oriented data handling.

Hotjar's own plans are no longer sold. New buyers are quoted on Contentsquare's three product lines, which are billed separately, so budget for the line you need rather than one Hotjar-style bill. Existing customers are being migrated through 2026.

Free plan for limited traffic.

Not available to new users. Contentsquare's free tier is the successor and is more generous than Hotjar's old 35-sessions-a-day limit.

Established

Mouseflow · since 2009

Category standard

Contentsquare · since 2014

• Friction scoring surfaces the sessions worth watching instead of leaving you to browse.
• Form analytics pinpoint the exact field causing abandonment.
• EU company with straightforward GDPR positioning.

• Non-technical teams adopt it without training, which is why it spread inside organisations.
• Surveys and recordings together let you ask a user about the behaviour you just watched.
• Simple installation and good default privacy masking.

• Web only.
• Fewer product-analytics capabilities than Heap or Amplitude.
• Recording limits on lower tiers bite on moderate traffic.

• You cannot buy it: new accounts are closed and you are really evaluating Contentsquare.
• Existing customers face a migration onto separately billed product lines, which can change the total.
• Weak for engineering debugging compared to LogRocket or FullStory.

Teams optimising forms, checkouts and lead-generation funnels.

Nobody new — start with Contentsquare or Microsoft Clarity instead. Existing Hotjar customers should plan the Contentsquare migration.