Mouseflow vs Heap
Feature checklists rarely decide anything. What decides it is the pricing metric, who has to write the tests, and which limitation you can live with.
Entry price
From $25 per month (Essential; Advanced $109, Premium $319)
Free tierFree tier available
Free tierWhat drives the bill
The metric that actually scales your invoice.
Priced in USD by monthly recordings, with up to about 35% off on annual billing. EU-based with GDPR-oriented data handling.
Paid tiers are quote-based by session volume.
Free tier
Free plan for limited traffic.
Free plan with a monthly session limit.
Open source
Self-hostable
No-code authoring
Languages
Platforms
Fits teams
Adoption
Established
Mouseflow · since 2009
Widely used
Contentsquare · since 2013
Strengths
- Friction scoring surfaces the sessions worth watching instead of leaving you to browse.
- Form analytics pinpoint the exact field causing abandonment.
- EU company with straightforward GDPR positioning.
- Retroactive event definition eliminates 'we didn't track that' entirely.
- Very fast time to first insight — no instrumentation project required.
- Warehouse sync for teams that want the raw data.
Limitations
- Web only.
- Fewer product-analytics capabilities than Heap or Amplitude.
- Recording limits on lower tiers bite on moderate traffic.
- Autocaptured data needs governance or the event list becomes unusable noise.
- Session-based pricing on high-traffic products.
- Acquisition means overlap with Contentsquare's own products.
Best for
Teams optimising forms, checkouts and lead-generation funnels.
Product teams that want analytics without an instrumentation backlog.
All of these integrate with: Segment, Slack.
Pricing last reviewed August 2026 and is indicative only — confirm on each vendor’s own page.