Mouseflow vs Contentsquare

From $25 per month (Essential; Advanced $109, Premium $319)

Free tier available

Priced in USD by monthly recordings, with up to about 35% off on annual billing. EU-based with GDPR-oriented data handling.

Since absorbing Hotjar, Contentsquare sells three separately billed product lines — Experience Analytics, Voice of Customer and Product Analytics — with a free entry tier and quote-based paid plans. Enterprise annual contracts are priced by traffic and are typically six figures at scale.

Free plan for limited traffic.

There is now a free Contentsquare plan — it replaced Hotjar's as the self-serve entry point and is considerably more generous than Hotjar's old 35-sessions-a-day limit.

Established

Mouseflow · since 2009

Widely used

Contentsquare · since 2012

• Friction scoring surfaces the sessions worth watching instead of leaving you to browse.
• Form analytics pinpoint the exact field causing abandonment.
• EU company with straightforward GDPR positioning.

• Revenue attribution turns UX findings into business cases executives act on.
• Zone-based analysis is more actionable than raw heatmaps on complex pages.
• Handles very high traffic volumes without sampling.

• Web only.
• Fewer product-analytics capabilities than Heap or Amplitude.
• Recording limits on lower tiers bite on moderate traffic.

• The full platform is expensive, and paid tiers are quote-based rather than published.
• Substantial implementation and training effort before value appears.
• Splitting the old Hotjar bundle into three separately billed lines means you may need more than one to replace what Hotjar did.

Teams optimising forms, checkouts and lead-generation funnels.

Large e-commerce, travel and financial organisations with dedicated optimisation teams — and now, via the free tier, the small teams Hotjar used to serve.