Mouseflow vs Amplitude
Feature checklists rarely decide anything. What decides it is the pricing metric, who has to write the tests, and which limitation you can live with.
Entry price
From $25 per month (Essential; Advanced $109, Premium $319)
Free tierFree tier available
Free tierWhat drives the bill
The metric that actually scales your invoice.
Priced in USD by monthly recordings, with up to about 35% off on annual billing. EU-based with GDPR-oriented data handling.
Paid plans are quote-based on monthly tracked users and events; enterprise contracts are substantial.
Free tier
Free plan for limited traffic.
Free plan with a monthly event allowance suitable for early-stage products.
Open source
Self-hostable
No-code authoring
Languages
Platforms
Fits teams
Adoption
Established
Mouseflow · since 2009
Category standard
Amplitude · since 2012
Strengths
- Friction scoring surfaces the sessions worth watching instead of leaving you to browse.
- Form analytics pinpoint the exact field causing abandonment.
- EU company with straightforward GDPR positioning.
- The deepest retention and cohort analysis in mainstream product analytics.
- Good free tier for early-stage products.
- Strong data-governance tooling for event taxonomy.
Limitations
- Web only.
- Fewer product-analytics capabilities than Heap or Amplitude.
- Recording limits on lower tiers bite on moderate traffic.
- Requires deliberate event instrumentation — nothing works without it.
- Enterprise pricing rises steeply with tracked users.
- Replay and experimentation are newer and less mature than the analytics core.
Best for
Teams optimising forms, checkouts and lead-generation funnels.
Product teams that need rigorous behavioural analysis over time.
All of these integrate with: Segment, Slack.
Pricing last reviewed August 2026 and is indicative only — confirm on each vendor’s own page.