Microsoft Clarity vs Smartlook

Free

Free tier available

Free with no traffic cap. Microsoft uses aggregated data to improve its products, which is the trade you are making.

End of Sale is in effect, so there is no current list price for new buyers: Cisco stopped new subscriptions on 31 May 2026, existing customers could renew only until 31 August 2026, paid subscriptions end 31 August 2027 and the platform is decommissioned with data deleted on 30 September 2027. Export anything you need before then.

Everything, unlimited, at any traffic level.

Free plan with a monthly session limit.

Category standard

Microsoft · since 2020

Established

Cisco · since 2016

• No cost and no sampling at any volume — nothing else in the category comes close on price.
• Rage-click and dead-click detection surfaces real usability problems immediately.
• Easy to install and reasonable default masking of sensitive fields.

• Genuinely good native mobile replay, including Flutter and React Native.
• Always-on event tracking without pre-instrumentation.
• Reasonable pricing for mid-sized traffic.

• Data goes to Microsoft, which is a real consideration for GDPR-sensitive deployments.
• Filtering and segmentation are shallower than paid tools.
• Support is community-based and the roadmap is not yours to influence.

• End of life announced by Cisco: sales closed 31 May 2026, dashboards and historical data go on 31 August 2027.
• Web analytics features are behind Contentsquare and FullStory.
• Interface is less refined than the market leaders.

Almost anyone starting with session replay, and anyone whose paid tool is mainly used for basic replay.

Nobody starting today. Existing users should be planning a migration.