Matomo vs Smartlook

From $29 per month (Cloud, 50k hits; annual billing gives 2 months free)

Free tier available

Self-hosting is free but plugins such as heatmaps and A/B testing are paid add-ons. Cloud scales with hits.

End of Sale is in effect, so there is no current list price for new buyers: Cisco stopped new subscriptions on 31 May 2026, existing customers could renew only until 31 August 2026, paid subscriptions end 31 August 2027 and the platform is decommissioned with data deleted on 30 September 2027. Export anything you need before then.

Self-hosted Community edition is free forever with unlimited users and hits; premium plugins are paid.

Free plan with a monthly session limit.

Widely used

InnoCraft · since 2007

Established

Cisco · since 2016

• Complete data ownership with no third-party processing — the strongest GDPR position available.
• No sampling, unlike free tiers of hosted analytics.
• Can be configured to run without cookies or consent banners.

• Genuinely good native mobile replay, including Flutter and React Native.
• Always-on event tracking without pre-instrumentation.
• Reasonable pricing for mid-sized traffic.

• Self-hosting requires PHP and MySQL operations, including performance tuning at scale.
• The interface is less refined than modern product analytics tools.
• Advanced features are paid plugins even on the free self-hosted edition.

• End of life announced by Cisco: sales closed 31 May 2026, dashboards and historical data go on 31 August 2027.
• Web analytics features are behind Contentsquare and FullStory.
• Interface is less refined than the market leaders.

Public sector, healthcare and European organisations with strict data-residency requirements.

Nobody starting today. Existing users should be planning a migration.