Heap vs Hotjar

Free tier available

Quote on request

Paid tiers are quote-based by session volume.

Hotjar's own plans are no longer sold. New buyers are quoted on Contentsquare's three product lines, which are billed separately, so budget for the line you need rather than one Hotjar-style bill. Existing customers are being migrated through 2026.

Free plan with a monthly session limit.

Not available to new users. Contentsquare's free tier is the successor and is more generous than Hotjar's old 35-sessions-a-day limit.

Widely used

Contentsquare · since 2013

Category standard

Contentsquare · since 2014

• Retroactive event definition eliminates 'we didn't track that' entirely.
• Very fast time to first insight — no instrumentation project required.
• Warehouse sync for teams that want the raw data.

• Non-technical teams adopt it without training, which is why it spread inside organisations.
• Surveys and recordings together let you ask a user about the behaviour you just watched.
• Simple installation and good default privacy masking.

• Autocaptured data needs governance or the event list becomes unusable noise.
• Session-based pricing on high-traffic products.
• Acquisition means overlap with Contentsquare's own products.

• You cannot buy it: new accounts are closed and you are really evaluating Contentsquare.
• Existing customers face a migration onto separately billed product lines, which can change the total.
• Weak for engineering debugging compared to LogRocket or FullStory.

Product teams that want analytics without an instrumentation backlog.

Nobody new — start with Contentsquare or Microsoft Clarity instead. Existing Hotjar customers should plan the Contentsquare migration.