Heap vs FullStory

Free tier available

Quote on request

Paid tiers are quote-based by session volume.

Quote-based annual contracts priced by session volume. Among the more expensive tools in the category.

Free plan with a monthly session limit.

Free plan with limited monthly sessions.

Widely used

Contentsquare · since 2013

Widely used

FullStory · since 2014

• Retroactive event definition eliminates 'we didn't track that' entirely.
• Very fast time to first insight — no instrumentation project required.
• Warehouse sync for teams that want the raw data.

• Retroactive analysis is a genuine capability difference, not a marketing angle.
• Excellent search: find the eleven sessions where a specific error occurred in checkout.
• Strong privacy controls with element-level exclusion rules.

• Autocaptured data needs governance or the event list becomes unusable noise.
• Session-based pricing on high-traffic products.
• Acquisition means overlap with Contentsquare's own products.

• Expensive, with opaque quote-based pricing.
• Capturing everything raises data-governance questions that need answering up front.
• Meaningful learning curve to use the search language well.

Product teams that want analytics without an instrumentation backlog.

Product and support organisations that need to investigate specific user problems in depth.