Heap vs Contentsquare

Free tier available

Free tier available

Paid tiers are quote-based by session volume.

Since absorbing Hotjar, Contentsquare sells three separately billed product lines — Experience Analytics, Voice of Customer and Product Analytics — with a free entry tier and quote-based paid plans. Enterprise annual contracts are priced by traffic and are typically six figures at scale.

Free plan with a monthly session limit.

There is now a free Contentsquare plan — it replaced Hotjar's as the self-serve entry point and is considerably more generous than Hotjar's old 35-sessions-a-day limit.

Widely used

Contentsquare · since 2013

Widely used

Contentsquare · since 2012

• Retroactive event definition eliminates 'we didn't track that' entirely.
• Very fast time to first insight — no instrumentation project required.
• Warehouse sync for teams that want the raw data.

• Revenue attribution turns UX findings into business cases executives act on.
• Zone-based analysis is more actionable than raw heatmaps on complex pages.
• Handles very high traffic volumes without sampling.

• Autocaptured data needs governance or the event list becomes unusable noise.
• Session-based pricing on high-traffic products.
• Acquisition means overlap with Contentsquare's own products.

• The full platform is expensive, and paid tiers are quote-based rather than published.
• Substantial implementation and training effort before value appears.
• Splitting the old Hotjar bundle into three separately billed lines means you may need more than one to replace what Hotjar did.

Product teams that want analytics without an instrumentation backlog.

Large e-commerce, travel and financial organisations with dedicated optimisation teams — and now, via the free tier, the small teams Hotjar used to serve.