Heap vs Amplitude

Free tier available

Free tier available

Paid tiers are quote-based by session volume.

Paid plans are quote-based on monthly tracked users and events; enterprise contracts are substantial.

Free plan with a monthly session limit.

Free plan with a monthly event allowance suitable for early-stage products.

Widely used

Contentsquare · since 2013

Category standard

Amplitude · since 2012

• Retroactive event definition eliminates 'we didn't track that' entirely.
• Very fast time to first insight — no instrumentation project required.
• Warehouse sync for teams that want the raw data.

• The deepest retention and cohort analysis in mainstream product analytics.
• Good free tier for early-stage products.
• Strong data-governance tooling for event taxonomy.

• Autocaptured data needs governance or the event list becomes unusable noise.
• Session-based pricing on high-traffic products.
• Acquisition means overlap with Contentsquare's own products.

• Requires deliberate event instrumentation — nothing works without it.
• Enterprise pricing rises steeply with tracked users.
• Replay and experimentation are newer and less mature than the analytics core.

Product teams that want analytics without an instrumentation backlog.

Product teams that need rigorous behavioural analysis over time.