Great Question vs User Interviews

From $49 per user/month (indicative)

From $45 per participant (indicative, general population)

Recruitment from external panels is billed on top of the subscription.

Per-participant recruiting fee plus the incentive you choose. Specialist B2B professionals cost considerably more.

Free plan with limited studies.

Free to manage your own participants; recruitment is pay-per-participant.

Emerging

Great Question · since 2020

Widely used

User Interviews · since 2015

• One workflow instead of separate recruiting, scheduling, testing and repository tools.
• Recruits from your own CRM, which reaches real customers rather than panel participants.
• Handles incentive logistics.

• Solves recruiting, which is the actual bottleneck in most research programmes.
• Handles incentive payment and scheduling logistics, saving substantial coordinator time.
• Works with whatever session tooling you already use.

• Breadth means individual modules are less deep than specialists.
• Smaller vendor than the enterprise incumbents.
• Own-customer recruiting needs clean CRM data to work.

• No testing or analysis features — it is recruitment only.
• Panel is strongest in North America.
• Costs mount quickly for specialist B2B roles.

Research-ops teams consolidating a fragmented toolchain.

Teams whose research is blocked on finding and paying the right participants.