FullStory vs Smartlook

Quote on request

Free tier available

Quote-based annual contracts priced by session volume. Among the more expensive tools in the category.

End of Sale is in effect, so there is no current list price for new buyers: Cisco stopped new subscriptions on 31 May 2026, existing customers could renew only until 31 August 2026, paid subscriptions end 31 August 2027 and the platform is decommissioned with data deleted on 30 September 2027. Export anything you need before then.

Free plan with limited monthly sessions.

Free plan with a monthly session limit.

Widely used

FullStory · since 2014

Established

Cisco · since 2016

• Retroactive analysis is a genuine capability difference, not a marketing angle.
• Excellent search: find the eleven sessions where a specific error occurred in checkout.
• Strong privacy controls with element-level exclusion rules.

• Genuinely good native mobile replay, including Flutter and React Native.
• Always-on event tracking without pre-instrumentation.
• Reasonable pricing for mid-sized traffic.

• Expensive, with opaque quote-based pricing.
• Capturing everything raises data-governance questions that need answering up front.
• Meaningful learning curve to use the search language well.

• End of life announced by Cisco: sales closed 31 May 2026, dashboards and historical data go on 31 August 2027.
• Web analytics features are behind Contentsquare and FullStory.
• Interface is less refined than the market leaders.

Product and support organisations that need to investigate specific user problems in depth.

Nobody starting today. Existing users should be planning a migration.