FullStory vs Mouseflow
Feature checklists rarely decide anything. What decides it is the pricing metric, who has to write the tests, and which limitation you can live with.
Entry price
Quote on request
Quote onlyFrom $25 per month (Essential; Advanced $109, Premium $319)
Free tierWhat drives the bill
The metric that actually scales your invoice.
Quote-based annual contracts priced by session volume. Among the more expensive tools in the category.
Priced in USD by monthly recordings, with up to about 35% off on annual billing. EU-based with GDPR-oriented data handling.
Free tier
Free plan with limited monthly sessions.
Free plan for limited traffic.
Open source
Self-hostable
No-code authoring
Languages
Platforms
Fits teams
Adoption
Widely used
FullStory · since 2014
Established
Mouseflow · since 2009
Strengths
- Retroactive analysis is a genuine capability difference, not a marketing angle.
- Excellent search: find the eleven sessions where a specific error occurred in checkout.
- Strong privacy controls with element-level exclusion rules.
- Friction scoring surfaces the sessions worth watching instead of leaving you to browse.
- Form analytics pinpoint the exact field causing abandonment.
- EU company with straightforward GDPR positioning.
Limitations
- Expensive, with opaque quote-based pricing.
- Capturing everything raises data-governance questions that need answering up front.
- Meaningful learning curve to use the search language well.
- Web only.
- Fewer product-analytics capabilities than Heap or Amplitude.
- Recording limits on lower tiers bite on moderate traffic.
Best for
Product and support organisations that need to investigate specific user problems in depth.
Teams optimising forms, checkouts and lead-generation funnels.
All of these integrate with: Segment, Slack.
Pricing last reviewed August 2026 and is indicative only — confirm on each vendor’s own page.