FullStory vs Heap

Quote on request

Free tier available

Quote-based annual contracts priced by session volume. Among the more expensive tools in the category.

Paid tiers are quote-based by session volume.

Free plan with limited monthly sessions.

Free plan with a monthly session limit.

Widely used

FullStory · since 2014

Widely used

Contentsquare · since 2013

• Retroactive analysis is a genuine capability difference, not a marketing angle.
• Excellent search: find the eleven sessions where a specific error occurred in checkout.
• Strong privacy controls with element-level exclusion rules.

• Retroactive event definition eliminates 'we didn't track that' entirely.
• Very fast time to first insight — no instrumentation project required.
• Warehouse sync for teams that want the raw data.

• Expensive, with opaque quote-based pricing.
• Capturing everything raises data-governance questions that need answering up front.
• Meaningful learning curve to use the search language well.

• Autocaptured data needs governance or the event list becomes unusable noise.
• Session-based pricing on high-traffic products.
• Acquisition means overlap with Contentsquare's own products.

Product and support organisations that need to investigate specific user problems in depth.

Product teams that want analytics without an instrumentation backlog.