Contentsquare vs Hotjar

Free tier available

Quote on request

Since absorbing Hotjar, Contentsquare sells three separately billed product lines — Experience Analytics, Voice of Customer and Product Analytics — with a free entry tier and quote-based paid plans. Enterprise annual contracts are priced by traffic and are typically six figures at scale.

Hotjar's own plans are no longer sold. New buyers are quoted on Contentsquare's three product lines, which are billed separately, so budget for the line you need rather than one Hotjar-style bill. Existing customers are being migrated through 2026.

There is now a free Contentsquare plan — it replaced Hotjar's as the self-serve entry point and is considerably more generous than Hotjar's old 35-sessions-a-day limit.

Not available to new users. Contentsquare's free tier is the successor and is more generous than Hotjar's old 35-sessions-a-day limit.

Widely used

Contentsquare · since 2012

Category standard

Contentsquare · since 2014

• Revenue attribution turns UX findings into business cases executives act on.
• Zone-based analysis is more actionable than raw heatmaps on complex pages.
• Handles very high traffic volumes without sampling.

• Non-technical teams adopt it without training, which is why it spread inside organisations.
• Surveys and recordings together let you ask a user about the behaviour you just watched.
• Simple installation and good default privacy masking.

• The full platform is expensive, and paid tiers are quote-based rather than published.
• Substantial implementation and training effort before value appears.
• Splitting the old Hotjar bundle into three separately billed lines means you may need more than one to replace what Hotjar did.

• You cannot buy it: new accounts are closed and you are really evaluating Contentsquare.
• Existing customers face a migration onto separately billed product lines, which can change the total.
• Weak for engineering debugging compared to LogRocket or FullStory.

Large e-commerce, travel and financial organisations with dedicated optimisation teams — and now, via the free tier, the small teams Hotjar used to serve.

Nobody new — start with Contentsquare or Microsoft Clarity instead. Existing Hotjar customers should plan the Contentsquare migration.