Contentsquare vs Amplitude

Free tier available

Free tier available

Since absorbing Hotjar, Contentsquare sells three separately billed product lines — Experience Analytics, Voice of Customer and Product Analytics — with a free entry tier and quote-based paid plans. Enterprise annual contracts are priced by traffic and are typically six figures at scale.

Paid plans are quote-based on monthly tracked users and events; enterprise contracts are substantial.

There is now a free Contentsquare plan — it replaced Hotjar's as the self-serve entry point and is considerably more generous than Hotjar's old 35-sessions-a-day limit.

Free plan with a monthly event allowance suitable for early-stage products.

Widely used

Contentsquare · since 2012

Category standard

Amplitude · since 2012

• Revenue attribution turns UX findings into business cases executives act on.
• Zone-based analysis is more actionable than raw heatmaps on complex pages.
• Handles very high traffic volumes without sampling.

• The deepest retention and cohort analysis in mainstream product analytics.
• Good free tier for early-stage products.
• Strong data-governance tooling for event taxonomy.

• The full platform is expensive, and paid tiers are quote-based rather than published.
• Substantial implementation and training effort before value appears.
• Splitting the old Hotjar bundle into three separately billed lines means you may need more than one to replace what Hotjar did.

• Requires deliberate event instrumentation — nothing works without it.
• Enterprise pricing rises steeply with tracked users.
• Replay and experimentation are newer and less mature than the analytics core.

Large e-commerce, travel and financial organisations with dedicated optimisation teams — and now, via the free tier, the small teams Hotjar used to serve.

Product teams that need rigorous behavioural analysis over time.