Amplitude vs Mouseflow
Feature checklists rarely decide anything. What decides it is the pricing metric, who has to write the tests, and which limitation you can live with.
Entry price
Free tier available
Free tierFrom $25 per month (Essential; Advanced $109, Premium $319)
Free tierWhat drives the bill
The metric that actually scales your invoice.
Paid plans are quote-based on monthly tracked users and events; enterprise contracts are substantial.
Priced in USD by monthly recordings, with up to about 35% off on annual billing. EU-based with GDPR-oriented data handling.
Free tier
Free plan with a monthly event allowance suitable for early-stage products.
Free plan for limited traffic.
Open source
Self-hostable
No-code authoring
Languages
Platforms
Fits teams
Adoption
Category standard
Amplitude · since 2012
Established
Mouseflow · since 2009
Strengths
- The deepest retention and cohort analysis in mainstream product analytics.
- Good free tier for early-stage products.
- Strong data-governance tooling for event taxonomy.
- Friction scoring surfaces the sessions worth watching instead of leaving you to browse.
- Form analytics pinpoint the exact field causing abandonment.
- EU company with straightforward GDPR positioning.
Limitations
- Requires deliberate event instrumentation — nothing works without it.
- Enterprise pricing rises steeply with tracked users.
- Replay and experimentation are newer and less mature than the analytics core.
- Web only.
- Fewer product-analytics capabilities than Heap or Amplitude.
- Recording limits on lower tiers bite on moderate traffic.
Best for
Product teams that need rigorous behavioural analysis over time.
Teams optimising forms, checkouts and lead-generation funnels.
All of these integrate with: Segment, Slack.
Pricing last reviewed August 2026 and is indicative only — confirm on each vendor’s own page.