AB Tasty vs VWO

Quote on request

Free tier available

Quote-based annual contracts priced by traffic volume, now sold as part of the merged Wingify platform.

Priced by monthly tracked users across modules, so buying testing plus insights raises the total substantially. The Wingify rebrand has moved pricing behind Growth/Pro/Enterprise tiers without published figures — get a quote rather than relying on an old VWO list price.

No free tier; demo on request.

Free starter plan with limited monthly tracked users.

Established

Wingify (VWO + AB Tasty) · since 2009

Widely used

Wingify (VWO + AB Tasty) · since 2010

• EU hosting and GDPR posture simplify European procurement.
• Good balance between marketer-friendly editing and server-side flags.
• Strong support reputation in European markets.

• Observation and experimentation in one place shortens the hypothesis loop.
• Visual editor is capable and marketer-friendly.
• Cheaper than Optimizely at comparable traffic.

• Less well known outside Europe, with a smaller partner ecosystem.
• Quote-based pricing with no self-serve entry.
• Statistics engine is less differentiated than the warehouse-native platforms.

• Module-based pricing means the useful configuration costs much more than the headline.
• Client-side flicker on complex single-page applications.
• Server-side capability lags the flag-first platforms.

European e-commerce and media companies with GDPR-driven vendor requirements.

Conversion-optimisation teams that want testing and behavioural insight from one vendor.