AB Tasty
European experimentation and personalisation platform with strong GDPR positioning.
What it is
AB Tasty offers A/B and multivariate testing, personalisation, and feature flags through its Flagship product, with EU data hosting and a compliance posture aimed at European buyers. It emphasises marketer-usable authoring alongside developer-grade server-side capability. AB Tasty merged with VWO during 2026 and both now sit under the Wingify brand, unveiled on 16 September 2026, so treat AB Tasty and VWO as two halves of one vendor rather than competing quotes.
Best for
Where it is strong
- EU hosting and GDPR posture simplify European procurement.
- Good balance between marketer-friendly editing and server-side flags.
- Strong support reputation in European markets.
Where it falls short
- Less well known outside Europe, with a smaller partner ecosystem.
- Quote-based pricing with no self-serve entry.
- Statistics engine is less differentiated than the warehouse-native platforms.
Pricing
Quote on request
Quote onlyFree tier: No free tier; demo on request.
What drives the bill: Quote-based annual contracts priced by traffic volume, now sold as part of the merged Wingify platform.
Check current pricing on Wingify (VWO + AB Tasty)’s siteFigures are indicative and were last reviewed August 2026. Vendors change pricing often; confirm before you commit.
Works with
What people who use AB Tasty say
No reviews of AB Tasty yet. If you have used it in anger, yours would be the first.
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