VWO
Experimentation plus heatmaps, replay and surveys in one conversion-optimisation suite.
What it is
VWO bundles A/B testing, multivariate testing, personalisation, heatmaps, session recordings, on-site surveys and a funnel analysis tool. That combination means a marketing team can observe a problem, form a hypothesis and test it without buying three products. VWO and AB Tasty merged during 2026 and launched Wingify as the single brand on 16 September 2026; vwo.com now redirects to wingify.com and the app moved to app.wingify.com in June 2026. Wingify says existing contracts, pricing and features are unchanged, but the two product lines are being folded into one platform, so check what you are actually buying.
Best for
Where it is strong
- Observation and experimentation in one place shortens the hypothesis loop.
- Visual editor is capable and marketer-friendly.
- Cheaper than Optimizely at comparable traffic.
Where it falls short
- Module-based pricing means the useful configuration costs much more than the headline.
- Client-side flicker on complex single-page applications.
- Server-side capability lags the flag-first platforms.
Pricing
Free tier available
Free tierFree tier: Free starter plan with limited monthly tracked users.
What drives the bill: Priced by monthly tracked users across modules, so buying testing plus insights raises the total substantially. The Wingify rebrand has moved pricing behind Growth/Pro/Enterprise tiers without published figures — get a quote rather than relying on an old VWO list price.
Check current pricing on Wingify (VWO + AB Tasty)’s siteFigures are indicative and were last reviewed August 2026. Vendors change pricing often; confirm before you commit.
Works with
What people who use VWO say
No reviews of VWO yet. If you have used it in anger, yours would be the first.
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