VWO vs Convert Experiences

Free tier available

From $299 per month (Growth, paid annually, 100k tested users; $399 monthly)

Priced by monthly tracked users across modules, so buying testing plus insights raises the total substantially. The Wingify rebrand has moved pricing behind Growth/Pro/Enterprise tiers without published figures — get a quote rather than relying on an old VWO list price.

Priced only on tested traffic — unlimited experiments, domains and users at every tier. Growth is $299/month paid annually ($399 monthly) for 100k tested users; Pro starts around $420/month annually.

Free starter plan with limited monthly tracked users.

15-day trial.

Widely used

Wingify (VWO + AB Tasty) · since 2010

Emerging

Convert Insights · since 2010

• Observation and experimentation in one place shortens the hypothesis loop.
• Visual editor is capable and marketer-friendly.
• Cheaper than Optimizely at comparable traffic.

• Unlimited experiments and seats, so nobody rations testing to save licence cost.
• Serious privacy posture with EU hosting and no data resale.
• Transparent, published pricing.

• Module-based pricing means the useful configuration costs much more than the headline.
• Client-side flicker on complex single-page applications.
• Server-side capability lags the flag-first platforms.

• Client-side only — no server-side experimentation.
• No feature-flag capability.
• Smaller vendor with a modest ecosystem.

Conversion-optimisation teams that want testing and behavioural insight from one vendor.

Mid-sized e-commerce teams that want unlimited client-side testing with clean privacy handling.