VWO vs Convert Experiences

From $314 per month (indicative, growth tier by traffic)

From $99 per month (indicative, by tested visitors)

Priced by monthly tracked users across modules; buying testing plus insights raises the total substantially.

Priced only on tested traffic — unlimited experiments, domains and users at every tier.

Free starter plan with limited monthly tracked users.

15-day trial.

Widely used

Wingify · since 2010

Emerging

Convert Insights · since 2010

• Observation and experimentation in one place shortens the hypothesis loop.
• Visual editor is capable and marketer-friendly.
• Cheaper than Optimizely at comparable traffic.

• Unlimited experiments and seats, so nobody rations testing to save licence cost.
• Serious privacy posture with EU hosting and no data resale.
• Transparent, published pricing.

• Module-based pricing means the useful configuration costs much more than the headline.
• Client-side flicker on complex single-page applications.
• Server-side capability lags the flag-first platforms.

• Client-side only — no server-side experimentation.
• No feature-flag capability.
• Smaller vendor with a modest ecosystem.

Conversion-optimisation teams that want testing and behavioural insight from one vendor.

Mid-sized e-commerce teams that want unlimited client-side testing with clean privacy handling.