Userlytics vs UserTesting

From $49 per participant (indicative, pay-as-you-go)

Quote on request

Pay-per-session pricing is unusual in this category and suits intermittent research.

Annual contracts, historically in the tens of thousands. Priced by seats and study volume, not per session.

Free trial with a small number of sessions.

No free tier; demo and trial on request.

Established

Userlytics · since 2009

Category standard

UserTesting (Thoma Bravo) · since 2007

• Pay-as-you-go avoids an annual commitment for occasional studies.
• Both moderated and unmoderated in one platform.
• Genuinely international panel including many non-English markets.

• The deepest participant panel, including hard-to-reach professional segments.
• Sessions come back within hours, not days.
• Analysis tooling — transcripts, sentiment, clip creation — makes findings shareable.

• Interface is less polished than the market leaders.
• Analysis tooling is basic compared to UserTesting.
• Panel quality varies by market.

• Expensive with a high minimum commitment; unaffordable for small teams.
• Panel participants are experienced testers, which can skew behaviour towards articulate narration.
• Annual contracts do not suit occasional research needs.

Teams that research a few times a quarter and cannot justify an annual platform contract.

Enterprises running continuous research with dedicated researchers.