Userlytics vs Great Question

From $30 per session (volume/annual rates; platform access from $699/month)

From $129 per seat/month (self-serve; $1,290/year annually)

Two shapes. Buy sessions project-by-project with no subscription (5-session minimum), or take a self-recruitment subscription — Premium $699/month for 5 seats and 50 participants, Advanced from $999/month for 10 seats and unlimited self-recruited participants. Panel sessions go as low as $30 on the Enterprise plan. The per-session option suits intermittent research; the subscriptions only pay off with steady volume.

Self-serve is $129 per seat/month, or $1,290 a year paid annually; enterprise is quoted. Recruitment from external panels is billed on top of the subscription.

Free trial with a small number of sessions.

Free trial rather than a lasting free plan.

Established

Userlytics · since 2009

Emerging

Great Question · since 2020

• Pay-as-you-go avoids an annual commitment for occasional studies.
• Both moderated and unmoderated in one platform.
• Genuinely international panel including many non-English markets.

• One workflow instead of separate recruiting, scheduling, testing and repository tools.
• Recruits from your own CRM, which reaches real customers rather than panel participants.
• Handles incentive logistics.

• Interface is less polished than the market leaders.
• Analysis tooling is basic compared to UserTesting.
• Panel quality varies by market.

• Breadth means individual modules are less deep than specialists.
• Smaller vendor than the enterprise incumbents.
• Own-customer recruiting needs clean CRM data to work.

Teams that research a few times a quarter and cannot justify an annual platform contract.

Research-ops teams consolidating a fragmented toolchain.