User Interviews vs Lyssna

From $49 per session (pay-as-you-go; $41 and $36 on annual commitments)

From $166 per month (Growth, billed annually)

Per-participant recruiting fee plus the incentive you choose. Specialist B2B professionals cost considerably more.

Growth buys 5 in-depth studies a month, 5 seats and unlimited self-recruited responses. Panel responses are purchased separately per participant, typically a low single-digit dollar amount for general audiences.

Free to manage your own participants; recruitment is pay-per-participant.

Free plan: unlimited quick studies, 3 seats and 15 self-recruited responses.

Widely used

User Interviews · since 2015

Established

Lyssna · since 2011

• Solves recruiting, which is the actual bottleneck in most research programmes.
• Handles incentive payment and scheduling logistics, saving substantial coordinator time.
• Works with whatever session tooling you already use.

• Extremely fast — a first-click test can be designed, run and answered inside an hour.
• Cheap enough to use for routine design decisions rather than special projects.
• Simple test types that non-researchers can run correctly.

• No testing or analysis features — it is recruitment only.
• Panel is strongest in North America.
• Costs mount quickly for specialist B2B roles.

• Narrow: it answers specific comparative questions, not exploratory ones.
• No moderated sessions.
• Panel is general-population; niche B2B audiences are hard to reach.

Teams whose research is blocked on finding and paying the right participants.

Design teams that want quick evidence for everyday interface decisions.