Survicate vs Great Question

From $114 per month (annual billing, Growth)

From $129 per seat/month (self-serve; $1,290/year annually)

Billed on monthly survey responses, so the cost rises exactly when a survey is working. Seats and integration count are gated by tier as well, which is what usually forces the upgrade rather than the response cap.

Self-serve is $129 per seat/month, or $1,290 a year paid annually; enterprise is quoted. Recruitment from external panels is billed on top of the subscription.

10-day trial, no card. No permanently free tier.

Free trial rather than a lasting free plan.

Established

Survicate · since 2015

Emerging

Great Question · since 2020

• One survey, every channel — web, in-product, email, mobile and link — with the answers pooled rather than siloed per tool.
• Event-triggered in-product surveys catch people at the moment the behaviour happened.
• CRM and support integrations attach responses to a real customer record instead of an anonymous id.

• One workflow instead of separate recruiting, scheduling, testing and repository tools.
• Recruits from your own CRM, which reaches real customers rather than panel participants.
• Handles incentive logistics.

• Priced by responses, which penalises the surveys that get answered.
• It collects opinions, not observed behaviour; pair it with replay or analytics rather than reading it alone.
• Survey fatigue is a real cost to your product, and nothing in the tool stops you over-asking.

• Breadth means individual modules are less deep than specialists.
• Smaller vendor than the enterprise incumbents.
• Own-customer recruiting needs clean CRM data to work.

Product teams that want the 'why' behind an analytics drop-off without commissioning a research study.

Research-ops teams consolidating a fragmented toolchain.