Respondent vs User Interviews

From $40 per B2C session at pay-as-you-go, plus the incentive you set

From $49 per session (pay-as-you-go; $41 and $36 on annual commitments)

Session fees are $40 B2C and $80 B2B at pay-as-you-go, falling about 30% on a large annual commitment, with a further discount for unmoderated studies. You are only charged for completed sessions — no-shows and screen-outs are free. Incentives are separate and you fund them: $100-$400 per professional B2B participant is normal, on top of the session fee.

Per-participant recruiting fee plus the incentive you choose. Specialist B2B professionals cost considerably more.

No subscription required; pay per completed session.

Free to manage your own participants; recruitment is pay-per-participant.

Established

Respondent · since 2016

Widely used

User Interviews · since 2015

• Reaches professional segments that general panels simply do not contain.
• Verification meaningfully reduces participants misrepresenting their role.
• No subscription commitment.

• Solves recruiting, which is the actual bottleneck in most research programmes.
• Handles incentive payment and scheduling logistics, saving substantial coordinator time.
• Works with whatever session tooling you already use.

• Expensive per participant once incentives are included.
• Recruitment only, no research tooling.
• Some fraudulent participation persists despite verification.

• No testing or analysis features — it is recruitment only.
• Panel is strongest in North America.
• Costs mount quickly for specialist B2B roles.

B2B product teams that need to talk to specific professional roles.

Teams whose research is blocked on finding and paying the right participants.