Respondent vs Great Question

From $40 per B2C session at pay-as-you-go, plus the incentive you set

From $129 per seat/month (self-serve; $1,290/year annually)

Session fees are $40 B2C and $80 B2B at pay-as-you-go, falling about 30% on a large annual commitment, with a further discount for unmoderated studies. You are only charged for completed sessions — no-shows and screen-outs are free. Incentives are separate and you fund them: $100-$400 per professional B2B participant is normal, on top of the session fee.

Self-serve is $129 per seat/month, or $1,290 a year paid annually; enterprise is quoted. Recruitment from external panels is billed on top of the subscription.

No subscription required; pay per completed session.

Free trial rather than a lasting free plan.

Established

Respondent · since 2016

Emerging

Great Question · since 2020

• Reaches professional segments that general panels simply do not contain.
• Verification meaningfully reduces participants misrepresenting their role.
• No subscription commitment.

• One workflow instead of separate recruiting, scheduling, testing and repository tools.
• Recruits from your own CRM, which reaches real customers rather than panel participants.
• Handles incentive logistics.

• Expensive per participant once incentives are included.
• Recruitment only, no research tooling.
• Some fraudulent participation persists despite verification.

• Breadth means individual modules are less deep than specialists.
• Smaller vendor than the enterprise incumbents.
• Own-customer recruiting needs clean CRM data to work.

B2B product teams that need to talk to specific professional roles.

Research-ops teams consolidating a fragmented toolchain.