PostHog vs Mouseflow
Feature checklists rarely decide anything. What decides it is the pricing metric, who has to write the tests, and which limitation you can live with.
Entry price
Free tier available
Free tierFrom $25 per month (Essential; Advanced $109, Premium $319)
Free tierWhat drives the bill
The metric that actually scales your invoice.
Usage-based pricing per product with a substantial free tier; most small teams stay free indefinitely.
Priced in USD by monthly recordings, with up to about 35% off on annual billing. EU-based with GDPR-oriented data handling.
Free tier
Large monthly free allowance across every product, plus free self-hosting.
Free plan for limited traffic.
Open source
MIT (core) / proprietary enterprise modules
Self-hostable
No-code authoring
Languages
Platforms
Fits teams
Adoption
Widely used
PostHog · since 2020
Established
Mouseflow · since 2009
Strengths
- Replaces four or five separate subscriptions with one bill and one SDK.
- Free tier is large enough for real production use at startup scale.
- Open source with a credible self-hosting path.
- Friction scoring surfaces the sessions worth watching instead of leaving you to browse.
- Form analytics pinpoint the exact field causing abandonment.
- EU company with straightforward GDPR positioning.
Limitations
- Individual modules are less deep than category specialists.
- Self-hosting at scale is a serious infrastructure undertaking.
- The product surface changes fast, which means occasional churn.
- Web only.
- Fewer product-analytics capabilities than Heap or Amplitude.
- Recording limits on lower tiers bite on moderate traffic.
Best for
Startups and scale-ups consolidating analytics, replay and flags into one platform.
Teams optimising forms, checkouts and lead-generation funnels.
All of these integrate with: Segment, Slack.
Pricing last reviewed August 2026 and is indicative only — confirm on each vendor’s own page.