Percy vs Applitools Eyes

Free tier available

Quote on request

BrowserStack no longer publishes standalone Percy prices — its own /percy/pricing page is gone and Percy now appears bundled into wider BrowserStack packages (it is one of the products in Team Ultimate at $375/month billed annually) or priced by sales. Paid plans still include a fixed screenshot allowance with overage on top, so multiply pages x widths x browsers x commits before committing — this is where budgets are misjudged.

Quote-based enterprise pricing by checkpoints. Typically the most expensive option in the category.

5,000 screenshots a month, unlimited users and projects.

Free tier for individual developers with a monthly checkpoint allowance.

Widely used

BrowserStack · since 2015

Widely used

Applitools · since 2013

• Plugs into an existing suite with a few lines rather than requiring new tests.
• Server-side rendering removes machine-to-machine screenshot inconsistency.
• Good PR-based approval workflow that developers actually use.

• The lowest false-positive rate in the category — the reason teams migrate to it from pixel-diff tools.
• Ultrafast Grid replaces a lot of cross-browser execution with one render pass.
• Root-cause analysis points at the DOM/CSS change behind a visual diff.

• Screenshot-based billing escalates faster than teams expect.
• Dynamic content requires careful masking or you drown in false diffs.
• Responsive widths are rendered, not truly executed in each browser, which occasionally hides real issues.

• Expensive, and priced opaquely.
• Substantial platform to learn beyond simple snapshot comparison.
• Overkill if you have twenty pages and a stable design.

Teams with an existing E2E or Storybook suite who want visual coverage without new tests.

Enterprises where visual correctness across many browsers is a business requirement.