Optimal Workshop vs Useberry

From $199 per month (billed annually, includes 5 launched studies)

From €83 per month (billed yearly)

Annual plans reduce the effective monthly rate substantially; recruitment is separate.

Only annual prices are published. Growth is €83 a month for 300 responses, one seat and five interviews; Business is €659 for 2,000 responses, five seats and fifty interviews; Enterprise is quoted, from 48,000 responses a year and ten seats. Responses, seats, interviews and transcription hours can be topped up within a plan.

Free plan with limited participants per study.

Free plan: 10 responses a month, one project, one seat.

Established

Optimal Workshop · since 2008

Emerging

Useberry · since 2018

• The reference tool for card sorting and tree testing; the analysis visualisations are excellent.
• Tree testing validates navigation before any build effort is spent.
• Well-established methodology support and training material.

• Unmoderated tests and moderated interviews in one tool, so interview work needs no second subscription.
• Card sorting, tree testing and the rest of the method set are included rather than priced as add-ons.
• Recruit from your own users, Useberry's integrated pool, or through Prolific and Respondent.

• Narrow scope — it does not do usability testing of interfaces.
• Expensive per seat for occasional use.
• Interface is dated in places.

• Interviews are metered — five a month on Growth, fifty on Business.
• The step from Growth to the next tier is steep: €83 a month to €659.
• Integrations cover design, recruitment, calendar and meeting tools; there is no issue-tracker or chat handoff.

Teams restructuring navigation, taxonomy or content on a large site.

Unmoderated tests and moderated interviews in one tool, from solo researchers to enterprise teams.