Mouseflow vs PostHog
Feature checklists rarely decide anything. What decides it is the pricing metric, who has to write the tests, and which limitation you can live with.
Entry price
From $25 per month (Essential; Advanced $109, Premium $319)
Free tierFree tier available
Free tierWhat drives the bill
The metric that actually scales your invoice.
Priced in USD by monthly recordings, with up to about 35% off on annual billing. EU-based with GDPR-oriented data handling.
Usage-based pricing per product with a substantial free tier; most small teams stay free indefinitely.
Free tier
Free plan for limited traffic.
Large monthly free allowance across every product, plus free self-hosting.
Open source
MIT (core) / proprietary enterprise modules
Self-hostable
No-code authoring
Languages
Platforms
Fits teams
Adoption
Established
Mouseflow · since 2009
Widely used
PostHog · since 2020
Strengths
- Friction scoring surfaces the sessions worth watching instead of leaving you to browse.
- Form analytics pinpoint the exact field causing abandonment.
- EU company with straightforward GDPR positioning.
- Replaces four or five separate subscriptions with one bill and one SDK.
- Free tier is large enough for real production use at startup scale.
- Open source with a credible self-hosting path.
Limitations
- Web only.
- Fewer product-analytics capabilities than Heap or Amplitude.
- Recording limits on lower tiers bite on moderate traffic.
- Individual modules are less deep than category specialists.
- Self-hosting at scale is a serious infrastructure undertaking.
- The product surface changes fast, which means occasional churn.
Best for
Teams optimising forms, checkouts and lead-generation funnels.
Startups and scale-ups consolidating analytics, replay and flags into one platform.
All of these integrate with: Segment, Slack.
Pricing last reviewed August 2026 and is indicative only — confirm on each vendor’s own page.