Mouseflow vs OpenReplay
Feature checklists rarely decide anything. What decides it is the pricing metric, who has to write the tests, and which limitation you can live with.
Entry price
From $25 per month (Essential; Advanced $109, Premium $319)
Free tierFrom $199 per month (Cloud dedicated instance, billed hourly at $0.276)
Free tierWhat drives the bill
The metric that actually scales your invoice.
Priced in USD by monthly recordings, with up to about 35% off on annual billing. EU-based with GDPR-oriented data handling.
Self-hosting costs only infrastructure and is the main reason to pick OpenReplay. Managed cloud is an instance you rent rather than a per-session rate, though a usage-based serverless option also exists.
Free tier
Free plan for limited traffic.
Self-hosted community edition is free and unlimited.
Open source
ELv2
Self-hostable
No-code authoring
Languages
Platforms
Fits teams
Adoption
Established
Mouseflow · since 2009
Established
OpenReplay · since 2021
Strengths
- Friction scoring surfaces the sessions worth watching instead of leaving you to browse.
- Form analytics pinpoint the exact field causing abandonment.
- EU company with straightforward GDPR positioning.
- Full data sovereignty — recordings stay inside your infrastructure.
- Developer-focused feature set comparable to LogRocket.
- No volume-based pricing when self-hosted.
Limitations
- Web only.
- Fewer product-analytics capabilities than Heap or Amplitude.
- Recording limits on lower tiers bite on moderate traffic.
- Self-hosting session replay is a non-trivial operational commitment, including storage.
- Smaller community and fewer integrations than the commercial tools.
- Analytics and funnel features are thinner.
Best for
Teams optimising forms, checkouts and lead-generation funnels.
Privacy-constrained or high-volume teams that cannot use a hosted replay vendor.
All of these integrate with: Slack.
Pricing last reviewed August 2026 and is indicative only — confirm on each vendor’s own page.