Mixpanel vs Smartlook

Free tier available

Free tier available

Growth now starts at $0 and scales with event volume up to 20M events a month, with the first million free; annual billing saves around $480 a year. Enterprise is quote-based. Event-volume pricing stays generous for early products but climbs with a chatty event schema.

End of Sale is in effect, so there is no current list price for new buyers: Cisco stopped new subscriptions on 31 May 2026, existing customers could renew only until 31 August 2026, paid subscriptions end 31 August 2027 and the platform is decommissioned with data deleted on 30 September 2027. Export anything you need before then.

Free forever, up to 1M events a month.

Free plan with a monthly session limit.

Category standard

Mixpanel · since 2009

Established

Cisco · since 2016

• Genuinely self-serve — product managers build their own reports without help.
• Large free tier that carries an early-stage product a long way.
• Fast query performance on large event volumes.

• Genuinely good native mobile replay, including Flutter and React Native.
• Always-on event tracking without pre-instrumentation.
• Reasonable pricing for mid-sized traffic.

• Requires disciplined event instrumentation and naming.
• Weaker on user-level qualitative investigation than replay tools.
• Costs scale with event volume, which grows faster than user count.

• End of life announced by Cisco: sales closed 31 May 2026, dashboards and historical data go on 31 August 2027.
• Web analytics features are behind Contentsquare and FullStory.
• Interface is less refined than the market leaders.

Product teams that want fast, self-serve behavioural reporting.

Nobody starting today. Existing users should be planning a migration.