Mixpanel vs Mouseflow
Feature checklists rarely decide anything. What decides it is the pricing metric, who has to write the tests, and which limitation you can live with.
Entry price
Free tier available
Free tierFrom $25 per month (Essential; Advanced $109, Premium $319)
Free tierWhat drives the bill
The metric that actually scales your invoice.
Growth now starts at $0 and scales with event volume up to 20M events a month, with the first million free; annual billing saves around $480 a year. Enterprise is quote-based. Event-volume pricing stays generous for early products but climbs with a chatty event schema.
Priced in USD by monthly recordings, with up to about 35% off on annual billing. EU-based with GDPR-oriented data handling.
Free tier
Free forever, up to 1M events a month.
Free plan for limited traffic.
Open source
Self-hostable
No-code authoring
Languages
Platforms
Fits teams
Adoption
Category standard
Mixpanel · since 2009
Established
Mouseflow · since 2009
Strengths
- Genuinely self-serve — product managers build their own reports without help.
- Large free tier that carries an early-stage product a long way.
- Fast query performance on large event volumes.
- Friction scoring surfaces the sessions worth watching instead of leaving you to browse.
- Form analytics pinpoint the exact field causing abandonment.
- EU company with straightforward GDPR positioning.
Limitations
- Requires disciplined event instrumentation and naming.
- Weaker on user-level qualitative investigation than replay tools.
- Costs scale with event volume, which grows faster than user count.
- Web only.
- Fewer product-analytics capabilities than Heap or Amplitude.
- Recording limits on lower tiers bite on moderate traffic.
Best for
Product teams that want fast, self-serve behavioural reporting.
Teams optimising forms, checkouts and lead-generation funnels.
All of these integrate with: Segment, Slack.
Pricing last reviewed August 2026 and is indicative only — confirm on each vendor’s own page.