Mixpanel vs Microsoft Clarity

Free tier available

Free

Growth now starts at $0 and scales with event volume up to 20M events a month, with the first million free; annual billing saves around $480 a year. Enterprise is quote-based. Event-volume pricing stays generous for early products but climbs with a chatty event schema.

Free with no traffic cap. Microsoft uses aggregated data to improve its products, which is the trade you are making.

Free forever, up to 1M events a month.

Everything, unlimited, at any traffic level.

Category standard

Mixpanel · since 2009

Category standard

Microsoft · since 2020

• Genuinely self-serve — product managers build their own reports without help.
• Large free tier that carries an early-stage product a long way.
• Fast query performance on large event volumes.

• No cost and no sampling at any volume — nothing else in the category comes close on price.
• Rage-click and dead-click detection surfaces real usability problems immediately.
• Easy to install and reasonable default masking of sensitive fields.

• Requires disciplined event instrumentation and naming.
• Weaker on user-level qualitative investigation than replay tools.
• Costs scale with event volume, which grows faster than user count.

• Data goes to Microsoft, which is a real consideration for GDPR-sensitive deployments.
• Filtering and segmentation are shallower than paid tools.
• Support is community-based and the roadmap is not yours to influence.

Product teams that want fast, self-serve behavioural reporting.

Almost anyone starting with session replay, and anyone whose paid tool is mainly used for basic replay.