Mixpanel vs Contentsquare

Free tier available

Free tier available

Growth now starts at $0 and scales with event volume up to 20M events a month, with the first million free; annual billing saves around $480 a year. Enterprise is quote-based. Event-volume pricing stays generous for early products but climbs with a chatty event schema.

Since absorbing Hotjar, Contentsquare sells three separately billed product lines — Experience Analytics, Voice of Customer and Product Analytics — with a free entry tier and quote-based paid plans. Enterprise annual contracts are priced by traffic and are typically six figures at scale.

Free forever, up to 1M events a month.

There is now a free Contentsquare plan — it replaced Hotjar's as the self-serve entry point and is considerably more generous than Hotjar's old 35-sessions-a-day limit.

Category standard

Mixpanel · since 2009

Widely used

Contentsquare · since 2012

• Genuinely self-serve — product managers build their own reports without help.
• Large free tier that carries an early-stage product a long way.
• Fast query performance on large event volumes.

• Revenue attribution turns UX findings into business cases executives act on.
• Zone-based analysis is more actionable than raw heatmaps on complex pages.
• Handles very high traffic volumes without sampling.

• Requires disciplined event instrumentation and naming.
• Weaker on user-level qualitative investigation than replay tools.
• Costs scale with event volume, which grows faster than user count.

• The full platform is expensive, and paid tiers are quote-based rather than published.
• Substantial implementation and training effort before value appears.
• Splitting the old Hotjar bundle into three separately billed lines means you may need more than one to replace what Hotjar did.

Product teams that want fast, self-serve behavioural reporting.

Large e-commerce, travel and financial organisations with dedicated optimisation teams — and now, via the free tier, the small teams Hotjar used to serve.