Maze vs UserTesting

From $99 per month (indicative, Starter)

Quote on request

Panel recruitment is billed separately from the platform subscription.

Annual contracts, historically in the tens of thousands. Priced by seats and study volume, not per session.

Free plan with a limited number of studies and responses per month.

No free tier; demo and trial on request.

Widely used

Maze · since 2018

Category standard

UserTesting (Thoma Bravo) · since 2007

• Test a Figma prototype with real users before building anything.
• Quantitative metrics make results defensible in a product review.
• Usable free tier for evaluation and small studies.

• The deepest participant panel, including hard-to-reach professional segments.
• Sessions come back within hours, not days.
• Analysis tooling — transcripts, sentiment, clip creation — makes findings shareable.

• Unmoderated only — you cannot ask a follow-up question.
• Prototype testing measures a happy path, not the messy reality of a live product.
• Bring-your-own-participants works well; the built-in panel is smaller than UserTesting's.

• Expensive with a high minimum commitment; unaffordable for small teams.
• Panel participants are experienced testers, which can skew behaviour towards articulate narration.
• Annual contracts do not suit occasional research needs.

Product and design teams validating flows early and often.

Enterprises running continuous research with dedicated researchers.